During my BA in User Experience Design, I created a mobile app concept called Path, which enables users to track and reduce their carbon emissions and take steps towards building sustainable choices by being offered alternative options. This project was developed in response to a design brief that asked, “Design a way to address the negative impacts of convenience consumerism.”

This was a solo project where I followed the Double Diamond design process, starting with user research to understand the problem space, then defining key insights, ideating and iterating on solutions after doing user testing, and finally delivering a validated design outcome. The final project was also shown at the 2022 London College of Communication Graduate Showcase.