During my BA in User Experience Design, I worked on a self-initiated project which addressed the problem of our ever-growing reading lists. I developed a concept which explored the idea of gamifying reading lists by introducing points and leaderboards, encouraging users to finish the articles they save and increase extrinsic motivation. The project also involved researching and learning more about gamification in UX and how it can correlate to increasing user engagement.

This was a solo project where I followed the Double Diamond design process, starting with user research to understand the problem space, then defining key insights, ideating and iterating on solutions after doing user testing, and finally delivering a validated design outcome.